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1. Discuss the AIDA concept and its relationship to the promotional mix
2. Discuss the reasons why new brands with a smaller market share spend proportionately more on advertising than brands with a larger market share.
3. At what stage in a product’s life cycle are pioneering, competitive, and comparative advertising most likely to occur? Give a current example of each type. 11. What forms of consumer sales promotion might induce impulse purchases? What forms of sales promotion are more effective at persuading consumers to switch brands?
4. What are the major advantages of personal selling to the company selling a product? What are the advantages to the person or company buying the product?
5. Why is pricing so important to the marketing manager?
Discuss what went wrong with Jerry and Marge's exchange. What factors impacted each of their encoding and decoding processes? How did each person's nonverbal behavior affect the situation? Were there any other factors that led to the outcome of this ..
The following table gives the average and range in kilograms for tensile tests on an improved plastic cord. The subgroup size is 4. Determine the trial central line and control limits. If any points are out of control, assume assignable causes and ca..
What the advantage or disadvantage for a company to use the Big data system?
A man, his wife and 3 young children live on an isolated and nearly self-sufficient farm (that is they produce most of their own food and are served by few public utilities). A river runs through the farm. Describe all the possible ways (exposure pat..
If x1=34.2, how much of x2 does the consumer has to consume to obtain a utility level of 7,276?
In this discussion forum, you will define and discuss the steps to estimate costs depending on the defined activities and resources, and then define the budget and having the sponsor approve it.
When a person is charged with a crime, as opposed to being sued civilly for causing harm to another, there is a moral condemnation, or “stigma,” that attaches to that person. what factors should be considered before a prosecutor makes the decision to..
Thinking in terms of the buyer, how can you ensure that you retain the part of the project knowledge that is vital to repeat work?
Discuss the pros and cons of a trade agreement among countries.
How important are operations management and supply chain management to the overall performance of major companies?
What are the major characteristics of an airline that would describe its quality? What is the difference between prevention cost and appraisal cost?
Prepare a table-based ABC analysis of usage value - What recommendations would you give to the company
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