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We want to select an advertising strategy to reach two types of customers: homemakers in families with over $50,000 annual income and homemakers in families with under $50,000 income. We feel that people in the first group will purchase twice as much of our product as people in the second group, and our goal is to maximize purchases.
We may advertise either on TV or in a magazine; one unit of TV advertising costs $20,000 and reaches approximately 2,000 people in the first group and 8,000 people in the second group. One unit of advertising in the magazine costs $12,000 and reaches 6,000 people in the first group and 3,000 people in the second group. We require that at least 6 units on TV advertising be used and that no more than 12 units of magazine advertising be used, for policy reasons. The advertising budget is $180,000.
Formulate this problem as a linear programming problem. Clearly define your decision variables and identify what each constraint refers to.
Discuss the following questions concerning the state of fetal homicide law. While some discussion of abortion is natural in this assignment, be sure that you answer the questions about fetal homicide law, which is the focus of this section.
What conditions lead the company to implement to the selected topic. When did the company implement the Operations Management tool. Document results of the implementation of the Operations Management tool. Profit/productivity improvement etc. When di..
Describe what the term data redundancy means in database design. Explain if it is bad and if a normalized database design is always the best design.
customers per hour and an average service time of 18 minutes per customer. What are the minimum number of servers required to avoid an overloaded system?
What factors must be considered when implementing an innovative technology internally? What factors must be considered when implementing an externally acquired innovative techology? How do the implementaion issues differ? How are they the same?
Ron;s Electronic Corp retains a service crew to rpair machine breakdowns that can occur on average; (Poisson) = 3 per 8 hour workday (Aprox. Poisson in nature.).The crew can service an average of (mu) = 8 machines per workday, with a repair time dist..
You the information from the TOC problem on the final. An engineer for this company has proposed that the company invest $40,000 in a piece of equipment that will result in a significant improvement in the processing times for Department A. Each of t..
What changes in employment relationships are likely to occur as the population ages? Do you think increasing age diversity will create new challenges for managers? What types of challenges do you expect will be most profound? What types of policies m..
Develop the new aggregate plan and compute its costs. Comment on the staffing level with five accountants. Was it a good decision to hire the additional accountant
How many tires should Rocky Mountains tire order each time it time it places an order?
What is the country's environmental regulation level. What kind of legislation has been passed in the country regarding working hours and wages
Robco, Inc. was a Florida arms dealer. The armed forces of Honduras contracted to purchase weapons from Robco over a six-year period.
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