Advertising on a company facebook site

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One thing we know for certain is that change is constant and is ongoing. Firms must be able and willing to adapt change management practices and procedures to remain competitive. The Internet has certainly changed the way we conduct business. The Internet now controls the way we interact with customers and consumers, with suppliers, and with our own employees. The Internet allows us to manage our customers, employees, and suppliers. Customers and consumers can comparison shop easily and can quickly find the less expensive cost. Retailers and suppliers can also gather (data mining) information about customers and use it to improve product and price structure. Technology also provides personalization and customization capabilities.

  1. The Internet may not make companies obsolete, but these companies will have to change their business models in order to stay competitive. Do you agree with this statement? Why or why not?
  2. The Internet has changed the way we manage our employees. Explain one way how the internet has changed the way we manage people. 
  3. Social networking has opened the doors to people around the world and provides an enormous amount of content (both good and bad) to consumers and customers and to suppliers. How has social media changed the way companies interact with consumers and customers?
  4. Assume the company where you work has a Facebook site. Is Facebook a viable business tool?
  5. If you were responsible for coordinating the advertising on a company's Facebook site, how would you balance the desire to become increasingly profitable with the need to protect the privacy of your users?
  6. When you reply to your classmates, compare and contrast their findings and decisions with yours. State whether or not you agree or disagree.

Reference no: EM131172845

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