Advertising creatives believe ad pretesting inhibits

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Advertising creatives believe ad pretesting inhibits their creative process and results in too much sameness in commercials. Marketers, on the other hand, believe it ensures the ad campaign will connect with consumers and be well received in the marketplace.

Either defend the proposition that ad pretesting is often an unnecessary waste of marketing dollars, or the position that ad pretesting provides an important diagnostic for marketers as to the likely success of an ad campaign.

Reference no: EM131034546

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