About the requirements for effective market segments

Assignment Help Operation Management

Reference no: EM132226520

You have been hired as the new marketing manager for a manufacturer of industrial fork lifts. One of your first tasks is to identify market segments for their products. Thinking about the requirements for effective market segments, what criteria would you use for evaluating the desirability of potential market segments? Identify the criteria, and in a sentence or two explain what each of the criteria means.

Reference no: EM132226520

Questions Cloud

Discuss the concept of the balanced scorecard : Discuss the concept of the balanced scorecard. What are its key benefits and advantages?

Consumer-goods marketing and business-goods marketing : Make a table with columns labelled “Consumer-Goods Marketing” and “Business-Goods Marketing”

Andersen about the use of the system for supervising : What advice do you have for Andersen about the use of the system for supervising, evaluating, and compensating his drivers and salespeople?

Deciding how to improve the firm sales forecasting : Phil Connor, the VP of Sales for Punxsatawney Products is deciding how to improve the firm’s sales forecasting.

About the requirements for effective market segments : Thinking about the requirements for effective market segments, what criteria would you use for evaluating the desirability of potential market segments?

Boeing take to reduce these switching costs : What steps could Boeing take to reduce these switching costs?

Who desire more collaborative exchange : What strategy could Alliant adopt to reach customers who desire a more collaborative exchange?

Tata corporate strategy pursues distinctly : Taken together, we can see that Tata’s corporate strategy pursues distinctly different strategic positions by different strategic business units,

What theories can you use to describe the employee behavior : What theories can you use to describe the employee’s behavior? What is the first thing the VP of Nursing needs to do?

User Account

All Pages