About the project dataset is the recruitment process

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Reference no: EM133864822

Question

One caution I issued about the project dataset is the recruitment process. Here are a few factors that you should consider in your response: Non-Probability Sampling: A UTA instructor and students used electronic communication and social media to recruit friends, family, and classmates to complete the survey. Population: The lifestyle of students and the higher price-point of BBQ may impact the definition of the "population" for this study. Survey Design: Respondents identified their preferred and/or most visited brand, which means we cannot clearly infer their drivers of preference. Focus on one of these three as you answer the following: Explain how the 'issue' of concern could impact the study from a technical, topical, and/or strategic perspective. Explain what your team plans to do to compensate for this 'data collection error' in your research plan.

Reference no: EM133864822

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