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A research team conducted a study of soft-drink preferences

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A research team conducted a study of soft-drink preferences among residents in a test market prior to an advertising campaign for a new cola product. Of the participants, 130 are teenagers and 130 are adults. The researchers secured the following results:

 

COLA

NONCOLA

TEENAGERS

50

80

ADULTS

90

40

Calculate an appropriate measure of association, and decide how to present the results. How might this information affect the advertising strategy

Reference no: EM13464453

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