1corporate mission and objectives2analysis of the industry

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1. Corporate mission and objectives

2. Analysis of the industry in which the firm is operating. The industry analysis should include the structure of the industry in which the company is operating, trends, outlook, and concentration. The use of a strategic group map could be helpful in this analysis.

3. Strengths - Weaknesses - Opportunities and Threats analysis (SWOT). This includes the financial condition of the firm, management, technology, market share, etc

Reference no: EM13382261

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