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1. Identify and explain the significance of each of the following terms and concepts and provide examples of each:
a) multidomestic strategy b) global strategy c) export strategy d) licensing strategy e) franchising strategy
2. Carefully explain the difference between a strategy of related diversification and a strategy of unrelated diversification. Provide examples.
3. What are the advantages and disadvantages of outsourcing non-critical and sometimes even critical value chain activities? Give examples.
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Describe how you would conduct a bi-cultural audit of two organizations considering a merger. What factors would you consider in your audit? Who would you talk to? What techniques would you use?
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