1-effective use of electronic media road blocking is the

Assignment Help Business Management

Reference no: EM13351477

1-EFFECTIVE USE OF ELECTRONIC MEDIA "Road blocking" is the media technique of buying ad time on all major networks in the same time spot. This can give the market an impression of strength as well as "being everywhere". And people who alter the channel to avoid the ad cannot escape the message.

a) Describe the value of this strategy for big ticket items like cars, trucks and vacations. Is there any difficulty that you can see with this (hint- there is)?

b) Finally would this be as effective in magazine ad campaigns (describe your answer)?

2-EFFECTIVE USE OF DIGITAL MEDIA AND THE WEB Several popular websites require that your computer accept 'cookies" in order to run properly. These little buggers habitually collect market-value data which the website can use to target ads or sell to other ad suppliers. It is fairly like taking your ID every time you shop at Wal-Mart.

In your opinion is this -

a) An unreasonable intrusion into consumer privacy,

b) An effective way to gather dependable market data and finally,

c) would people as well allow their computer webcam to be turned on when the ad runs to see how the consumer reacts....please describe your answers.

Reference no: EM13351477

Questions Cloud

Q hero nakamura is ceo of the cola king bottling company a : q. hero nakamura is ceo of the cola king bottling company a small regional producer operating in the pacific northwest.

Q the phenotype of vestigial short wings vg in drosophila : q. the phenotype of vestigial short wings vg in drosophila melonogaster is caused by a recessive mutant gene that

Q two different strains of fies are each homozygous for : q. two different strains of fies are each homozygous for different recessive mutant alleles of the short wing gene sw1

Use the internet to research best practices in supply chain : use the internet to research best practices in supply chain management. be prepared to discuss. from the e-activity

1-effective use of electronic media road blocking is the : 1-effective use of electronic media road blocking is the media technique of buying ad time on all major networks in the

The final paper will be a complete research review of the : the final paper will be a complete research review of the significant principles of project management and how to

Q which of the next statements is untrue of the light : q. which of the next statements is untrue of the light reaction in photosynthesis?a it requests light to workb it

Q1 in an exacting reaction x is converted to y with a free : q1. in an exacting reaction x is converted to y with a free energy of -5.5 kcalmole. which molecule contains more

Q1 some wines are marketed as sparkling wines sparkling : q1. some wines are marketed as sparkling wines. sparkling wines are considered so because of a dissolved gas that makes

User Account

All Pages