Why marketer need to understand customer evaluation process, Marketing Research

Assignment Help:

Q. Why must a marketer need to understand the customer evaluation process?

The answer lies in the type of information that the marketing team needs to provide customers in different buying situations. In high-involvement decisions the marketer requirements to provide a good deal of information about the positive consequences of buying. The sales force may necessitate to stress the important attributes of the product the advantages compared with the competition and maybe even encourage 'trial' or 'sampling' of the product in the hope of securing the sale.


Related Discussions:- Why marketer need to understand customer evaluation process

Data analysis error, Data Analysis Error : An in the case of data processin...

Data Analysis Error : An in the case of data processing errors can occur on account of wrong analysis of data. Apart from simple mistakes summation division etc more complex errors

Financial guarantees, FINANCIAL GUARANTEES: Exporters require adequate fin...

FINANCIAL GUARANTEES: Exporters require adequate financial support from banks to carry out their export contracts; ECGC's guarantees protect the banks from losses on account of th

Explain marketing concept and the societal marketing concept, Question 1: ...

Question 1: The product manager when introducing a new product wants the product to enjoy a long and happy life. (a) How will the ‘life' of a product be conceptually analyse

Legal framework, Legal Framework : Section 50 of the Indian Customs Act re...

Legal Framework : Section 50 of the Indian Customs Act requires the exporter to file a declaration in a prescribed form and submit supporting documents to enable the customs autho

Defective population definition, If the populate is not well defined and do...

If the populate is not well defined and does not fit to the object of research study then an error occurs. In other words selection of an inappropriate population causes this error

Frame error, The sampling frame is the list of all units comprising the pop...

The sampling frame is the list of all units comprising the population from which a sample is to be draw if the sampling frame is incomplete or inaccurate its use will give rise to

Limitations of the marketing research, Limitations of the marketing researc...

Limitations of the marketing research: Fragmently: many times, marketing research tends to be fragmently in its approach as a result of which it becomes difficult to have an

Difference between cohort analysis and longitudinal design, Difference betw...

Difference between cohort analysis and longitudinal design The major difference between cohort analysis and longitudinal design hence is the sample. Whereas longitudinal design

Linear regression, Regression line drawn as Y=C+1075x,when x was 2, and y w...

Regression line drawn as Y=C+1075x,when x was 2, and y was 239, given that y intercept was 11. calculate the residual

Explain about freudian theory, Freudian theory: _ The idea that much of...

Freudian theory: _ The idea that much of human behaviour stems from a fundamental conflict between a person's desire to gratify his/her physical needs and the necessity to func

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd