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Question 1:
(a) Explain the importance of the theories of motivation in helping marketing practitioners understand why people buy?(b) (b) Is Customer loyalty synonymous to profitability?
Question 2:
(a) What is total customer satisfaction?
(b) How can customer satisfaction be measured?
(c) Explain the importance of customer value creation and discuss ways to enhance those value disciplines.
Question 3:
Elaborate in detail the applications of the concept of consumer learning, attitude and beliefs and their effect on consumer behaviour.
Question 4:
Write short notes on the following, with suitable examples regarding its implication for marketing discipline:
(a) Vicarious learning (b) Concept of Cognitive Dissonance (c) Cultural Shift (d) Paradox of value (e) Elaboration Likelihood Model
Define the marketing by as a Discipline. Marketing as a Discipline: The subject of marketing has involved out of business that has derived its existence by economics. But
exblin the vireous functin of marekting management
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What is the role of following in personal selling process? Follow up: Sales executives must follow up the order produced. It will assist the company to know the customer
“Consumer mind is a Black Box”
Sales force promotions: Personal selling by far is the most important method of the sales promotion. To make it highly effctive, sales force promotion schemes are felt neces
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Characteristics of the New or Morden concept or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. Accor
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