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What is Message reception
Contextual conditions in which messages are received and ascribed meanings are very different. In organisational setting the context is more formal, and as funding for the purchase is to be derived from company sources (Instead of personal sources for consumer market purchases) there may be a lower orientation to price as a significant variable in purchase decision. Purchase is intended to be used by others for company usage, while products bought in a consumer context are generally intended for personal consumption.
Meaning of the promotion mix: Promotion mix refers to the combination of the various promotional elements viz, advertising, personal selling, publicity and sales promotional te
Influence of environment: 1. Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the
What is advertising in functions facilitating exchange? Advertising: Advertising has become a significant function of marketing into the competitive world. This helps to s
Question 1: Describe the marketing audit in detail. Characteristics of marketing audit Components of marketing audit Question 2: Explain consumer research p
Explain the various approaches that are followed by FMCG Companies in test marketing.
What are the ways of foreign market entry? The prospective global marketer has decided onto a market entry strategy and a marketing mix. Such are two main methods of foreign ma
Question 1: (i) Distinguish between global marketing and international marketing. (ii) Explain the similarities and differences of a free trade area, a customs union, a comm
process involved in designing channels
A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
process of buying
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