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What is Message reception
Contextual conditions in which messages are received and ascribed meanings are very different. In organisational setting the context is more formal, and as funding for the purchase is to be derived from company sources (Instead of personal sources for consumer market purchases) there may be a lower orientation to price as a significant variable in purchase decision. Purchase is intended to be used by others for company usage, while products bought in a consumer context are generally intended for personal consumption.
What are the Durable Goods Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car,
pest analysis of any sbu
Q. Illustrate the Effect on Consumer Choice? Effect on Consumer Choice:- Advertising has favourable consequence on consumer-choice. Advertising give information about a variety
Q. Effect on Children in aspect of advertising? Effect on Children: - When kids plus children watch an advertisement they are unable to assess the advantages and disadvantage
what is right to safety
The Impact of the salesman on the turn over of a non alcoholic beverage producer.
Mauritius became independent in 1968. At this time the economy was basically an agricultural one, sugar and tea being the main foreign exchange earners. In the 1970's it embarked o
A Supervising Officer of a large Ministry made the following statement: "To be successful in business, all you need is a Customer. You don't need any of those tight little acad
explain one stage channel of distribution
Deciding on media for advertising: Deciding on reach, frequency, and impact: media selection involves finding the most cost -effective media to deliver the desired number of e
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