What are focus and drawback of production concept, Marketing Management

What are focus and drawback of production concept?

Production Concept:

Focus: The focus of the firms subsequent the production concept is on lowering the cost of production through massdistribution and production.

Drawback: Customer does not all the time buy products that are inexpensive and available.

Posted Date: 8/6/2013 7:02:33 AM | Location : United States







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