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(a) How can a firm's security policies contribute and relate to the six main business objectives? Give examples.
(b) Define and discuss the use of cross-functional business processes within a firm.
(c) Value chain analysis is useful at the business level to highlight specific activities in the business where information systems are most likely to have a strategic impact.
Discuss this model, identify the activities, and describe how the model can be applied to the concept of value web.
What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing
Factors contributing to new product development: Several factors contribute to the new product development, while most are related to the external environment variables, the
What are the Important facts of marketing Marketing identifies consumers' needs and supplies different goods and services to satisfy those needs most effectively. So businessma
Explain about the Line Extension. Line Extension: Line extension considers additions to an existing product line of a company within a specified category to fill out the
i want to add the 7p''s in hotel industry
What is Marketing Audit, Marketing Audit is periodical assessment of marketing performance of a product. It is done with specific objectives in order to create awareness and improv
Milk consumption per day 1)250ml 2)500ml 3)1 litr 4)More than 1 litr
Characteristics of old or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. It stresses upon the produc
Product specialization: Here the firm specializes in making a certain product that it sells to several segments. An example would be a microscope manufacturer that sells micr
What is Niche Marketing? Niche Marketing: This Marketing is sometimes also termed as micromarketing. Marketers generally identify niche through dividing a segment within
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