Use of cross-functional business processes, Marketing Management

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(a) How can a firm's security policies contribute and relate to the six main business objectives? Give examples.

(b) Define and discuss the use of cross-functional business processes within a firm.

(c) Value chain analysis is useful at the business level to highlight specific activities in the business where information systems are most likely to have a strategic impact.

Discuss this model, identify the activities, and describe how the model can be applied to the concept of value web.


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