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What is Customer Research in scope of Marketing Research? Customer Research: Research type of this category includes investigation within the customer buying behaviour abo
Problem 1: Define the term motivation and describe Maslow's contribution to motivation. Problem 2: (a) Discuss the needs and requirements for Market segmentation? (b
What are the psychological factors to determine the consumer behaviour? Psychological: A person’s acquired requirements are influenced by certain psychological factors as lik
Customer Analysis It is already insisted that the lunch pack concept through Starbucks is not open to people of all ages. This section gives an overview on the consumer analy
Illustrate the Monitoring Performance Phase? Monitoring Performance Phase: If you have an internet marketing plan, then you can start implementing this right away. The f
whom do you think Rajender will eat with? why?
Cost Based Pricing : Under the cost based pricing, different methods used are :- Mark Up Pricing Absorption Cost Pricing Target Rate of Return Pricing Margin
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Question 1: (a) Distinguish between destination branding and country branding? (b) Market Research is of paramount importance prior to developing a branding and a communicat
Factors affecting pricing decisions: the pricing decisions are influenced by the many factors. The price policies should be consistent with the pricing objectives. The influence f
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