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Objectives of measuring advertising: some advertisers do not bother to measure advertising effectiveness. They expect that the sales will ultimately increases by the reason of adv
Question 1) Consider marketing in the automobile industry. Either for your car, or for that of someone you know, how did marketing strategy impact the purchase decision? Pleas
Who are the participants of business buying process,under any Organization?
Consumer mind is black box. Discuss
VARIOUS APPROACHES THAT ARE FOLLOWED BY FMCG COMPANIES IN TEST MARKETING
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#quAssume that a multi-specialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, whi
the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.
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