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how is building brand in a business context different from doing so in the consumer market?
give me few examples of target market
assignment theory for budgeting decision
What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
Illustrate the term price leadership strategy. he presence of a leader assists to regulate the market and ignore too many price changes oligopolistic markets, in that the numbe
the implementation of the marketing mix
Question: The emergence of the Service sector followed by stiff competition in the industry has brought about the need to be supported with immediate service recovery strategi
Question 1: (a) Illustrate how personal selling and direct marketing can be used to enhance the relationship with customers. (b) Critically evaluate the use of controversi
consumer mind is a black box -discuss
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