Theory of Planned Behavior by Icek Ajzen

The Theory of Planned Behavior (TPB) of Icek Ajzen (1988, 1991) assists to comprehend how we can transform the behavior of people. The TPB is a theory which forecast deliberate behavior, because behavior can be intended.

TPB is the successor of the parallel Theory of Reasoned Action of Ajzen and Fishbein. The succession was the consequence of the finding that behavior appeared to be not 100% voluntary and under control. This resulted in the addition of supposed behavioral control. With this extra addition the theory was known as the Theory of Planned Behavior.

The three considerations of the Theory of Planned Behavior

In a nutshell, as per TPB, human action is guided by three types of considerations:

 

1.      Behavioral Beliefs. These are beliefs about the probable results of the behavior.

 

2.      Normative Beliefs. These are beliefs about the normative hopes of others.

 

3.      Control Beliefs. These are beliefs regarding the presence of factors that may facilitate, or may hinder, the presentation of the behavior.

The three considerations of Ajzen are critical in projects / circumstances / programs when the behavior of people requires to be changed.

 

Posted Date: 7/24/2012 3:33:25 AM | Location : United States

Ask an Expert

Related Discussions:- Theory of planned behavior, Assignment Help, Ask Question on Theory of planned behavior, Get Answer, Expert's Help, Theory of planned behavior Discussions

Write discussion on Theory of planned behavior
Your posts are moderated

Write your message here..

Related Questions

Recruitment, what is the process of recruitment what is the process of recruitment

Selection process at the workplace, diagram showing five steps in the selec... diagram showing five steps in the selection process

Consequences of an unlawful termination, Question 1: "Remuneration of a... Question 1: "Remuneration of an employee is at the centre of the employer/employee contractual relationship". Analyse critically this statement whilst referring to the exten

Explain the important aspects of the definition, Question: (a) Define c... Question: (a) Define communication, and explain the important aspects of the definition. (b) Describe the communication flow in organisations. Illustrate using an example f

Sound reward system, effective HRM depends upon sound reward system. discus... effective HRM depends upon sound reward system. discuss

Case let, technological breadkthrough has brought a radical changes in Huma... technological breadkthrough has brought a radical changes in Human Resource Management

Discovering career strategy, Q. Discovering Career strategy? Discoverin... Q. Discovering Career strategy? Discovering in order to manage job search successfully and attain career goal of meaningful employments employee must first conduct a self asses

Selection, name and explain the aspect that adhered then making final selec... name and explain the aspect that adhered then making final selection decision

Question, A leading software company in India requires filling up the Posit... A leading software company in India requires filling up the Position of Chief of Training. Suggest suitable recruitment and selection method exclusively for this position onlystio

Human resource planning, 1. What is meant by an "increasingly diverse workf... 1. What is meant by an "increasingly diverse workforce"? What is required to manage an increasingly diverse workforce? What will you do as a manager to create an environment for a