Techniques involved in defining a problem, Marketing Research

Defining a problem involves the tasks of laying down boundaries within which a researcher shall study the problem with a pre determined objective in view.

Defining a research problem properly and clearly is crucial part of a research study and must in no case be accomplished hurriedly.

However in practice this is frequently overlooked which causes a lot of problems later on. Hence the research problem should be defined in a systematic manner giving due weight age to all relating points. The techniques for the purpose involves the undertaking of the followings steps generally one after the other.

Posted Date: 3/30/2013 3:47:43 AM | Location : United States







Related Discussions:- Techniques involved in defining a problem, Assignment Help, Ask Question on Techniques involved in defining a problem, Get Answer, Expert's Help, Techniques involved in defining a problem Discussions

Write discussion on Techniques involved in defining a problem
Your posts are moderated
Related Questions
Mention the importance of brand personality to the brands and identify the brand personality associated with the Parker pen

FOREIGN EXCHANGE REGULATION CONCERNING EXPORTS : Export of goods is the most important foreign exchange earner for the country and the law provides that foreign exchange in paymen

Export promotion Capital Goods Scheme: Capital goods both new and second hand, may be imported under the Export promotion Capital Goods (EPCG) Scheme. The import of second hand ca

What are the limitations of marketing research? Answer There are two main limitations of marketing research. a. It can't provide decision directly. Marketing research c

Duty Exemption Scheme: The Duty Exemption scheme consists of Duty Free Licence and Duty Entitlement Pass Book. Duty Free Licence includes Advance Licence, Advance Intermediate

Despatch of Goods not Involving Foreign Exchange The despatch of certain goods does not involve foreign exchange, for example, Gift parcels. In this case, GRPP form is not appl

How might this medical group tailor its marketing mix to appeal to this segment?

Excise Rebate Policy : The scheme under which the Central Excise exemption or refund is provided is popularly known as Rebate of Central Excise. This scheme operates under Section

Q. Benefit segmentation in consumer behaviour? The benefit segmentation approach is foundation upon the belief that it is possible to measure consumer value systems in detail t

RECENT DEVELOPMENTS IN EXPORT FINANCING: As stated earlier, offer of attractive credit terms is a crucial factor in winning export contracts. Hence, financial institutions are off