Techniques involved in defining a problem, Marketing Research

Defining a problem involves the tasks of laying down boundaries within which a researcher shall study the problem with a pre determined objective in view.

Defining a research problem properly and clearly is crucial part of a research study and must in no case be accomplished hurriedly.

However in practice this is frequently overlooked which causes a lot of problems later on. Hence the research problem should be defined in a systematic manner giving due weight age to all relating points. The techniques for the purpose involves the undertaking of the followings steps generally one after the other.

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