Techniques involved in defining a problem, Marketing Research

Defining a problem involves the tasks of laying down boundaries within which a researcher shall study the problem with a pre determined objective in view.

Defining a research problem properly and clearly is crucial part of a research study and must in no case be accomplished hurriedly.

However in practice this is frequently overlooked which causes a lot of problems later on. Hence the research problem should be defined in a systematic manner giving due weight age to all relating points. The techniques for the purpose involves the undertaking of the followings steps generally one after the other.

Posted Date: 3/30/2013 3:47:43 AM | Location : United States







Related Discussions:- Techniques involved in defining a problem, Assignment Help, Ask Question on Techniques involved in defining a problem, Get Answer, Expert's Help, Techniques involved in defining a problem Discussions

Write discussion on Techniques involved in defining a problem
Your posts are moderated
Related Questions
Elucidate quota sampling Quota sampling restricts the selection of sample by controlling the number of respondents by one or more criterion. Restriction generally includes quo

OBJECTIVES OF EXPORT-IMPORT POLICY : Government control import of non-essential Items through an import policy at the same time. all-out efforts are made to promote exports. Thus,

Consumers are engage in both internal as well as external information search. Internal search engages the consumer identifying alternatives from his or her memory. For certai

wholesaling strategy


Problem 1 What is the meaning of advertising? Explain the advertising pyramid with a neat diagram. Meaning Advertising pyramid Problem 2 What do you underst

Develop vision, mission, objectives and measures of these (a)  In layman's language define the terms vision and mission statement and values and how the effectiveness of these c


Forward Rate : The rate quoted for delivery of foreign exchange in future at some agreed date, i.e., when the value date is more than two business days in future, is called the fo

What is Convergent validity Convergent validity is the extent to which scale correlates positively with other measures of same construct. It isn't essential that all these meas