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Define the Political and Legal Environment. Political and Legal Environment: Political and Legal Environment Laws, pressure groups and government agencies which influence
1. Consider an economy in which George and Harriet consume only ale and bread. Georgeís utility function is UG = aG(bG 1) where aG and bG are his consumption of ale and bread
what are the various methods used to categorize retailers?
New/Morden concept or product oriented concept of the marketing : Modern concept of marketing is a customer oriented concept. This concept is based on the assumption that a busi
WHAT IS TEST MARKETING AND ITS APPROCHES FOLLOWED BY FMCG COMPANIES
Innovation Any modernizing modification in a process or procedure which is increases the efficiency of that process or procedure. Information technology has been the catalyst
Explain about the Advertisement and Economy in Marketing. Advertisement and Economy: • Produces more employment • Fluctuations into Advertisement budget as per economi
Marketing function: The function of approach of the marketing consists of a number of activities called marketing functions. A marketing function is "an act or operation or
Define the concept of strategy decision in product line. An associated product strategy decision comprises the consideration of the breadth and depth of the product line. As gi
The first five years of operation target marketare people aged between (2- 67) years old. The demographic age of KualaLumpur population shows that: 0-14years: 29.6%(male4
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