State about the network marketing organisations, Marketing Management

State about the network marketing organisations

Readers are encouraged to see the elements of mix as a set of complementary ingredients, each drawing on potential of the others. Tools are, to a limited extent, partially interchangeable and in different circumstances different tools are used to meet different objectives. For illustration, network marketing organisations, like Avon Cosmetics, use personal selling to complete the majority of activities in purchase decision sequence. High cost of this approach is counterbalanced by the effectiveness of communications.

Though, this aspect of interchangeability serves only to complicate matters. If management's task was simply to identify problems and then select correct precision tool to solve problem, then the issue of selection of the 'best' promotions mix would evaporate.

 

Posted Date: 9/19/2013 2:10:13 AM | Location : United States







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