Sources of literature, Marketing Research

The sources of documentary information which can aid the process of locating literatures relating to selected research topics are:

1. Subject Catalogues of Libraries: These catalogues furnish lists of books available on various subjects. Subject index in libraries also serves the same purpose.

2. Documentation Services: These are a number of documentation centres attached to national institutions. Some of the important centres are:

From these centre codified information on any topic can be obtained on payment of a nominal fee. In addition Xerox copies of pages in books or journals can also be obtained from these centres.

Posted Date: 3/30/2013 4:03:53 AM | Location : United States







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