Sources of literature, Marketing Research

The sources of documentary information which can aid the process of locating literatures relating to selected research topics are:

1. Subject Catalogues of Libraries: These catalogues furnish lists of books available on various subjects. Subject index in libraries also serves the same purpose.

2. Documentation Services: These are a number of documentation centres attached to national institutions. Some of the important centres are:

From these centre codified information on any topic can be obtained on payment of a nominal fee. In addition Xerox copies of pages in books or journals can also be obtained from these centres.

Posted Date: 3/30/2013 4:03:53 AM | Location : United States







Related Discussions:- Sources of literature, Assignment Help, Ask Question on Sources of literature, Get Answer, Expert's Help, Sources of literature Discussions

Write discussion on Sources of literature
Your posts are moderated
Related Questions
INTRODUCTION : Cargo insurance, commonly known as marine insurance, occupies an important position in international business. It provides protection against unanticipated business

FINANCIAL GUARANTEES: Exporters require adequate financial support from banks to carry out their export contracts; ECGC's guarantees protect the banks from losses on account of th

When converting management dilemma into research questions, what issues should be considered and why? Answer A manager when faced with a dilemma is surrounded by numerous


INSURANCE CLAIMS : When there is a loss, the insured is to proceed to claim the loss recovery from the insurer. The cardinal principle about insurance claims is that the insured

Explain the term - Marketing Marketing Research stimulates the flow of marketing data from customers and his environment to Organization marketing research tools are applied e

Q. Explain Search stage in organisational buying? Search stage: This stage comprises information search regarding vendors their credibility their compatibility with the requi

concept of tergeting

Q. Approaches to belief change exist? Numerous approaches to belief change exist. 1. Change currently held beliefs . It is in general very difficult to attempt to change be

Objective After studying this unit, you should be able to: 1.  Explain the meaning of credit risk; 2.  Describe various types of policies issued by ECGC; 3.  Explain t