Sampling errors, Marketing Research

Quite frequently marketing studies are based on sample of people or products or stores. The results emerging from such studies are then generalized that is applied to the entire population. For example if a study is done amongst maruti car owners in a city to know their average monthly expenditure on the maintenance of their car it can be done either by covering all maruti car owners residing in that city or by choosing a sample say 10% of the total Maruti car owners. In the latter case the study may give a different average than the actual average if the entire population is covered. This difference between the sample value and the corresponding population value is known as the sampling error.

Posted Date: 3/30/2013 3:29:52 AM | Location : United States







Related Discussions:- Sampling errors, Assignment Help, Ask Question on Sampling errors, Get Answer, Expert's Help, Sampling errors Discussions

Write discussion on Sampling errors
Your posts are moderated
Related Questions
NEED AND RATIONALE : Export documentation is commonly considered to be the most complex and difficult part of overseas marketing. You may have come across such comments as "export

Rephrasing the Research Problem: Finally the researcher must sit to rephrase the research problem into a working proposition. Once the nature of the problem has been clearly unders

? OVERSEAS INSURANCE ? LIVE STOCK INSURANCE ? GLASS INSURANCE ? FIDELITY INSURANCE ? KEY MAN INSURANCE

Question 1: a. List down and discuss the different steps in the Marketing Research Process. b. Discuss the importance of correctly defining the research problem. Quest

Q. Why must a marketer need to understand the customer evaluation process? The answer lies in the type of information that the marketing team needs to provide customers in diff

Imports: You have learnt the provisions related to export at length. As you know, import plays an important role in the economic development of the country. In order to manufactur

State the coding process in details Coding involves assigning numbers or other symbols to answers so responses can be grouped into a limited number of categories or classes. Part


Write a short note on survey methods. Answer Survey methods tend to be mainstay of marketing research in general. They tend to involve a structured questionnaire given to

what will be the reaction of a buyer about this price changes?