Research type and data collection techniques, Marketing Research

  • Resources: Marketing Research Process Chart and Issues Addressed at Initial Research Meeting (Table) on p. 99 in Sports Marketing: A Strategic Perspective

 Write a 350- to 700-word paper addressing the following:

 o    Define the problem or opportunity you plan to address in your final project. Defining a marketing problem or opportunity requires you to pose unresolved issues facing the organization and identify the information that may resolve those issues. Reference 4.1 on p. 99 of the text for a list of questions to help identify the problem or opportunity of an organization.

 o    Choose one research design type. The research design is the framework for a study that collects and analyzes data. Refer to pp. 103-105 of the text for more information on the three types of research designs.

                    o    Provide a brief explanation of the design type you have chosen

                     o    Explain why this design type is appropriate for the problem or opportunity you have defined.

  •   Select one primary and one secondary data collection technique.

Provide a brief explanation of the collection techniques you have chosen.

 Explain why these specific techniques are appropriate for your chosen problem or opportunity.

  • Format your paper according to APA guidelines.
  • Post your paper as an attachment.
Posted Date: 2/25/2013 2:41:10 AM | Location : United States







Related Discussions:- Research type and data collection techniques, Assignment Help, Ask Question on Research type and data collection techniques, Get Answer, Expert's Help, Research type and data collection techniques Discussions

Write discussion on Research type and data collection techniques
Your posts are moderated
Related Questions
Commercial Perspective : Trade between two business firms located in different countries begins with the conclusion of an export contract. Under the contract, the duty of the expo

#question. During the 1990s, technological advance reduced the cost of computer chips. Explain, with the use of supply and demand diagrams, how the following markets are affected i

Do you have any good tutor who can deliver assignment for Market Research ?

WHAT ARE THE IMPLICATIONS OF INTGRATDE BRAND PROMOTION FOR MEDIA

Culture is learned through the following three ways: 1. Formal learning : Parents as well as elders teach children the proper way to behave. For example you have been taugh

Permitted Currencies : The payment in foreign trade may be receptor made in a foreign currency which is freely convertible. A freely convertible currency; IS permitted by the rule

Brands and businesses in just about every industry are in a state of war with their competitors through promotions and marketing strategies. Majority of renowned brands have been f

Procedure to obtain Export Licence : An application for grant of export licence in respect of items mentioned in the EXIM policy may be made in the prescribed form to the Director

Legal Perspective : Besides commercial necessity, documents for exports have a legal perspective. All over the world, laws regulating export-import trade as we11 as movement of fo

Hi There, i need some help with marketing: 1) I need a Brand Concept Map for Nespresso 2)Discuss the relationship between associations and ties within the brand concept map and i