Research type and data collection techniques, Marketing Research

  • Resources: Marketing Research Process Chart and Issues Addressed at Initial Research Meeting (Table) on p. 99 in Sports Marketing: A Strategic Perspective

 Write a 350- to 700-word paper addressing the following:

 o    Define the problem or opportunity you plan to address in your final project. Defining a marketing problem or opportunity requires you to pose unresolved issues facing the organization and identify the information that may resolve those issues. Reference 4.1 on p. 99 of the text for a list of questions to help identify the problem or opportunity of an organization.

 o    Choose one research design type. The research design is the framework for a study that collects and analyzes data. Refer to pp. 103-105 of the text for more information on the three types of research designs.

                    o    Provide a brief explanation of the design type you have chosen

                     o    Explain why this design type is appropriate for the problem or opportunity you have defined.

  •   Select one primary and one secondary data collection technique.

Provide a brief explanation of the collection techniques you have chosen.

 Explain why these specific techniques are appropriate for your chosen problem or opportunity.

  • Format your paper according to APA guidelines.
  • Post your paper as an attachment.
Posted Date: 2/25/2013 2:41:10 AM | Location : United States

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