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Explain the Nature and Scope of Advertising. Nature and Scope of Advertising: • Paid form • Non-personal presentation and also Promotion. • Known sponsor • Anyo
Brand policies and strategies adapted by the middleman: it includes the following two policies: Use of brand of manufacture only: under this policy, the middlemen sell the prod
1. You have been asked to develop a DRTV campaign for a product. Choose a specific product in the market today for illustration. a. What would you want to know about the produc
Creative Skills and New Ideas:- Creativity is the major element of advertising. If the ad-agency is competent of generating new ideas which are creative and profitable then such a
4 p''s of marketing
Decline Stage In the product life cycle the decline stage is the stage in which a product's sales decline. it can occur for several reasons which are following: a. Increa
Boston Consulting Group By using the matrix, four kinds of SBUs can be identified as: a). Stars refer to high- growth, high-share businesses or (they require a lar
Q. How you will determine the target market? Creating novel, unique and selling ideas is known as creativity in advertisement. Advertising inventiveness is an art it is the abi
impact of having inadequate system design in the lead time and engineering cost
QUESTION a) Explain fully why and how government intervenes in the foreign exchange market b) "Changes in the equilibrium exchange rate between a pair of currencies relies o
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