Organisation strategic, Strategic Management

According to strategic management, The company has used location strategy to sustain its market share in the food and beverages industry. The company has selected high traffic areas for the location of its outlets like, transport system, cinemas, Mass Rapid Transit stations etc . BT Company has also targeted supermarket and departmental stores for opening its food outlets.

From a CIMB research report of the company, it is identified that for effective strategies, company has reviewed the sales performance of the stores regularly and impact of the external factors on the stores. Bread Talk is the first company that has used sleek transparent glass in its kitchen for attracting the customers . Hence, it can be argued that the company has adopted web-enabled technology that has assisted it to capture market share.

Apart from these, to expand its business internationally, Bread TalkBT has used franchise strategy as market entry mode. Under this strategy, BT company has expanded its business in various countries like Indonesia, Malaysia, and Jakarta and moreetc. To expand its business in the Middle East Qatar, Oman, Kuwait, Bahrain, Saudi Arabia, and the United Arab Emirates, BT company has signed a franchise agreement with Al-Mejhem Global Group, W.L.L. .

Hence, franchise strategy has increased the revenues of the company due to fees such as royalty fee, store license fee etc. In addition, the company has also used the joint ventures and direct investment program in those countries, where the franchise strategy is not suitable .

Posted Date: 3/16/2013 1:28:29 AM | Location : United States







Related Discussions:- Organisation strategic, Assignment Help, Ask Question on Organisation strategic, Get Answer, Expert's Help, Organisation strategic Discussions

Write discussion on Organisation strategic
Your posts are moderated
Related Questions

Question: a) (i) How many components are there in an ideal mission statement of a business organisation? (ii) Name these components? b) Using the above named component

The amount and pace of market adoption.

A squeeze on credit fall in house prices and tumbling stock markets are all reinforcing a slump in consumer confidence, consumption and investment in the EU FS sector. In order to

An organisation is reviewing its decision-making information systems and has asked you to recognize suitable assessment criteria for this review. Value for money. Value for m

what makes costco''s a distnghished and well reputed retail brand?

Problems of profit based measures -  Absolute profit measures ignore the amount of investment in the division e.g. does not look at profit relative to capital employed. -

Q. International aspects to transfer pricing? The following issues can influence international transfer pricing decisions. Exchange rates e.g. fluctuations in global cur

a) develop a schedule for executing a strategy plan in an organization. b) Make appropriate dissemination process to gain commitment from stakeholders in an organization. c) Desi

Items purchased from a vender cost $20 every, and the forecast for the next year's require is 1,000 units.  The cost of placing an order is estimated to be $5 each time an order is