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Standardised measures for E-marketing performance are both needed and necessary. The discussion of most of the researchers has centred on the following measures (beside the traditi
Define the three steps of target marketing
Ian Davis took over the position of MD at McKinsey & Company in 2003. He has numerous opinions from in-house colleagues about future directions of the firm. But as the textbook (Tr
(a) Based on the concept of ‘procedural rationality' discuss how various types of Business Intelligence techniques may improve specific aspects of the organisational decision makin
Question 1: There are several barriers that affect the flow of communication in an organization. These barriers interrupt the flow of communication from the sender to the rece
Question 1: (a) As a manager, describe in detail how you would proceed with the introduction of new technology in your organization. (b) Describe the various strategies tha
Question 1: (a) In most business organisations, communication will flow: 1. Upwards 2. Downwards 3. Horizontally Briefly describe each of the above communication flows.
Define Channel System
What volume of sales will be essential to cover? The reasonable return of capital utilised to cover the volume of sales as: - Ordinary and preference dividends, and - Res
Globalisation Globalisation is becoming increasingly popular amongst modern day business, due to the business market evolving at an extremely fast pace, it is necessary for or
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