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An examination of up to three reasons is adequate for maximum marks.
a) Cash Flow estimate for Cottam Stationers Aug
Sep
Oct
Nov
Cash sales
2000
5000
3000
Stock purchases
1000
2500
1500
Rent
0
Utilities
500
Other costs
Total outflow
3500
6000
Opening cash balance
Net cash flow
(1500)
(1000)
(500)
(2000)
Closing cash balance
b) Definition of liquidity problem, i.e. the degree to which Cottam Stationers can meet its short term debts. The firm seems to be suffering from deterioration liquidity as seen by the closing balance figures. The net cash flow for the first four months of trading is also negative suggesting the firm has inadequate working capital.
critically analyse diesel''''s marketing mix strategies
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