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Problem:
(a) What is customer centric marketing?
(b) You have been hired as a consultant by an online retailer to design a customer centric marketing campaign in order to help the retailer to boost its sales and better serve its customers. Write down the key elements of your campaign strategy so as to include the following core processes: customer database development, value-based dialogues and predictive modeling?
Total Marks – 15 ( 1-2 pages answers) Large department stores are several storeys high and carry a wide range of products. In many of the departments, there are significant quanti
Question 1: Planning is one of the primary functions of management as all other functions depend on it. Thus, planning has been criticized on several grounds. Describe (i)
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Outline what investment strategy you as the investment manager might have adopted in a past time period in meeting a principal investors' objectives with an allocated fund of £1,00
Question 1 Warigon is a retail company and they want to automate the payment system. Take up that you are the design engineer of that company. What are the aspects that you would
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Question 1 List and discuss the four assumptions made by modernization theory about the process of social change in the Third World. Give your own examples to illustrate your d
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