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Problem:
(a) What is customer centric marketing?
(b) You have been hired as a consultant by an online retailer to design a customer centric marketing campaign in order to help the retailer to boost its sales and better serve its customers. Write down the key elements of your campaign strategy so as to include the following core processes: customer database development, value-based dialogues and predictive modeling?
How is the communication affected in the organisation? Communication: Communication serves like a linking process by through parts of an organization are tied together. G
Compare and contrast the following terms: Process Re-engineering and Continuous Improvement. Discuss the differences between a 'clean slate' and a 'technology enabled' approach to
Behavior modelling: 1. Jack Santoni works on the field production crew at Gusher Drilling Company. When he joined the company five years ago, the supervisor who hired him said
what are the challenges of only seeing the behaviors?
Rene's decision In 2004, Rene opened his shop with only one full-time employee. Since then Rene has added two general partners and greatly expanded the operation. Over the past
ABC Ltd. wants to communicate about its corporate image to all its stakeholders and also to the general public. As an advisor, how do you recommend them to do it.
QUESTION When in Japan, Do as the Japanese Do In the past, doing business in Japan was a difficult, complicated, and often an unsuccessful venture. In addition to differen
Question 1: (a) As a manager, describe in detail how you would proceed with the introduction of new technology in your organization. (b) Describe the various strategies tha
what are the nine core concepts of marketing?
QUESTION Look back on the past years and think of someone who did something to motivate you. Use a concrete example to illustrate your answer (a) Describe how this was done
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