What is customer centric marketing, Business Management

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Problem:

(a) What is customer centric marketing?

(b) You have been hired as a consultant by an online retailer to design a customer centric marketing campaign in order to help the retailer to boost its sales and better serve its customers. Write down the key elements of your campaign strategy so as to include the following core processes: customer database development, value-based dialogues and predictive modeling?

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