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Problem:
(a) What is customer centric marketing?
(b) You have been hired as a consultant by an online retailer to design a customer centric marketing campaign in order to help the retailer to boost its sales and better serve its customers. Write down the key elements of your campaign strategy so as to include the following core processes: customer database development, value-based dialogues and predictive modeling?
QUESTION 1 (a) Mr. Gentil, a Mauritian textile exporter, is proposing to enter into an international sales contract with a French importer, to sell his textile products. Advise
What is the prime aim of a good inventory control? A good inventory control will aim to: 1. Procure material of good quality within time 2. It doesn’t to face shortage of
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What are the restrictions of budget? Restrictions of budget: a. As budget is based onto estimates, which is, estimated sales, costs, business circumstances, many more. it
If the waiting time cost per hour for a FAST truck is $100 and the waiting time cost per hour for a non-FAST truck is $40. Build the following ARENA models to help you decide which
What are the various stages of the decision making process? Decision Making Process: A good decision can merely be made as a result of a rational decision making process.
For an organisation that you know well (e.g., the organisation, where you are currently employed or for which you worked in the past), using the relevant concepts, theories and mod
Absenteeism
QUESTION At the Seasons Inn . . . Bala is waiting in her supervisor's office. She has come to talk with Manoj about a problem concerning next week's staff schedule. Just aft
QUESTION In 1972, Malcolm McLuhan called the world a "global village". According to the author, we are now living in a historical era characterized by the abundance of internat
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