Natural environment - marketing environment, Marketing Management

Natural Environment:

(1) Natural Resources: Business depends on natural resources. Raw material is one main part of these resources and firms are concerned with their availability, they require knowing whether there will be a lack in any of the decisive raw materials, they also require to know the trends governing on their cost. Besides raw materials, they are also concerned regarding energy, its availability along with cost.

(2) Ecology: Many Issues regarding environmental pollution, protection from wildlife &wealth are the factors concerned with ecology and government. is becoming active bargainer in  such environmental issues.

(3) Climate: Firms with products whose demand depends on climate and firms depending on climate dependent raw materials will be specifically concerned with this factor. These firms have to know about the climate in depth and decide their production location and also marketing territories respectively.

Posted Date: 10/15/2012 3:43:44 AM | Location : United States

Related Discussions:- Natural environment - marketing environment, Assignment Help, Ask Question on Natural environment - marketing environment, Get Answer, Expert's Help, Natural environment - marketing environment Discussions

Write discussion on Natural environment - marketing environment
Your posts are moderated
Related Questions
What media are availabe for advertisers There is a great variety of media available to advertisers. Every media type (for instance television, radio, newspapers, magazines, pos

Kevin Murtuagh, manager of an national reservation service for a nationwide chain of luxury hotels, is concerned about productivity of his operation.  Analysis of recent historical


Importance of the study of the consumer behaviour: in olden days, the importance of consumers behaviour was not realized because it was sellers in the olden days, the importance o

various approches of test marketing in FMCG

Program: Add two five-byte numbers using arrays ; ALGORITHM: ;           Make count = LEN ;           Clear the carry flag ;           Load address of NUM1 ;

Concept of environment: environment literally means the surroundings, external objects, influences or circumstances under which someone or something exists. The environment of any

(3x^2 y)^3 over 9x^2 .....I got 27x^6 y^3 over 9x^2 is there anymore simplifying to be done

Explain about the focus of societal marketing concept. Societal Marketing Concept: Focus: The focus of the firm follow societal marketing idea is to prevent many social