Marketing analysis, Marketing Management

Marketing analysis:

Managing the marketing function being with a complete analysis of a company's situation. The company must analyze its markets and marketing environment to find attractive opportunities and to avoid environmental threats. It must analyze company strengths and weaknesses, as well as current and possible marketing actions, to determine which opportunities it can best pursue. Marketing analysis provides input to each of the other marketing management functions. 

Posted Date: 9/19/2012 6:15:34 AM | Location : United States

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