Limitation of Survey Research :
a. Generally survey research does not penetrate below the surface as more emphasis is given to the extent of information sought rather than to an in depth analysis.
b. Survey research demands more time and more money, especially when it conducted on a large scale. It may take months before a single hypothesis can be tested because testing can be taken up only when the entire research process from the formulation of the problem through sample design collection of data and their tabulation is complete. These steps need quite some time.
c. Interview may make the respondent alert and cautious and he may not answer the questions in a natural manner. Such answer will make the survey invalid.
d. Survey research h needs a good deal of knowledge on the part of the researcher. He must know the technicalities of sampling the method of constructing questionnaires interviewing the respondents editing coding and tabulation of data and the statistical techniques to a analysis data.