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Direct Indirect and Human Mechanical Observation:
Direct Indirect Observation : In direct observation the behaviour of a person is observed. On the other hand indirect observation implies that same record of past behaviour is observed the behaviour is not observed and rather its effects are observed. Here the observer engaged in indirect observation generally looks for physical traces of behaviour or occurrence of an event.
Human Mechanical Observation : Here observation are done by manually or by machines. Most of the studies on marketing research are based on human observation where in trained observers are required to observe and faithfully record their observations. In some cases mechanical devices such as eye cameras and audiometers are used for observation. One of the major advantages of electrical mechanical devices is that their recordings are free from subjective bias. As against this advantage such observation may be less valid than human observations. This is because the observer power of integration can lead to a more valid evaluation of the observations.
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Experimentation: Experimentation is not easy to define. It will refer to that research process in which one or more variables are manipulated under conditions that permit the
In problem four, the proportion of the time that the employee will be busy is a. 60 % b. 50 % c. 13 % d. none of the above.
Frederick.W.Taylor rested his philosophy on four basic principles. 1] The development of a true science of management, so that explained. The best method for performing each t
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Cost of Capital: The rate of return available in the marketplace on investments comparable both in conditions of risk and other investment characteristics, such as marketabili
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