Issues to select new product and service , Supply Chain Management

To set the foundation for your Portfolio, please include the following in your report:

  1. a description of your new product/service and why you selected it
  2. target market and description
  3. brief competitive review
  4. brief SWOT analysis
  5. how will you position the product within the target market?

1-2 pages that will focus on The Product Life Cycle and how it affects the product/service within your Portfolio.

1. what stage of the product life cycle do you think will be most critical to the success of your new venture? Why?
2. describe the anticipated shape of your product life cycle. What proactive measures will you take to deal with this?
3. what product or market modification strategies might you anticipate as your initiative moves through the cycle?

how to establish a Brand for your product/service.

You will complete a summary of no more than 1-2 pages that will focus on establishing and maintaining your Brand.

• describe the brand you will establish across as many dimensions as you think are relevant

  1. what will your brand association be? i.e. what is the one thing, above all else, that you want your product/service to be associated with?
  2. are there any particular branding strategies you will employ given your target market or competition?
  3. describe any packaging or labelling features, if applicable, and why are they appropriate given your strategy?

the Pricing Strategy for your product/service.
no more than 1-2 pages that will focus on establishing appropriate pricing. For this week's section, please include at a minimum the following in your report:

1. given the nature of your product/service, what strategic considerations do you think are important when setting your price?
2. what kind of objectives are most important for your product/service when setting the price? i.e. financial goals, perception, competitive, etc.
3.  how sensitive do you think your buyers will be to changes in price?
4. what process do you think will be most suitable in setting price?
5. will any price adjustments be part of your strategy? If so, why?

Channel and Supply Chain Strategy. no more than 1-2 pages
• describe in general the type of channels you might utilize for your product/service? Why do you think it is appropriate?

  1. how do you think this channel strategy will help establish a competitive edge over your competition?
  2. given the nature of your product/service, how important will supply chain and logistics be to your product's profitability?
  3. what strategies might you employ to make supply chain as efficient and low cost as possible?

• Personal Selling and Sales Management. no more than 1-2 pages that will focus on this topic.

  1. what kind of sales force model do you think will work best for your new product/service, and why?
  2. how will your salespeople be compensated, and how might you organize the sales force for maximum coverage of your target market?
  3. how does your sales strategy integrate with your channel strategy, as previously documented?
  4. what type of training do you think your salespeople will require in order to be proficient in selling your product/service?
Posted Date: 3/20/2013 5:40:47 AM | Location : United States

Related Discussions:- Issues to select new product and service , Assignment Help, Ask Question on Issues to select new product and service , Get Answer, Expert's Help, Issues to select new product and service Discussions

Write discussion on Issues to select new product and service
Your posts are moderated
Related Questions
Aerial Products maintains a safety stock of 5 airframes in any given week. The owner likes to have the supply as a just in case buffer.  Given the weekly demand in the data table i

The purpose of this project is to critically analyze one major aspect of the supply chain of a specific company, preferably your own company.  You may choose to examine: Upst

what is the supply chain for milk

You are a manager at a medium sized manufacturing operation that sells a customized product directly to the consumers and the data pattern is linear but it can have the occasion ra

QUESTION 1 (a) (i) Explain the meaning of a Bill of Lading (ii) Describe the three main functions of a Bill of lading (b) Explain the meaning and purpose of an Air Waybil

Why do you think Standard Machine is in this difficult situation with what was previously a loyal customer?

How to integrated the cost elements such as administrative overheads and risks in total landed cost model? Seems these two cost elements are hard to quantify.

Saki, a local bar, consumes Mehboob, a popular non-alcoholic drink, at a steady rate of 10 cases/week. Saki usually buys Mehboob at $6/case, delivered to its door. However, the su