Interaction - Service Process Matrix

Interaction refers to the degree to which the customer can intervene in the process (eg in a restaurant, the customer may call a waiter at will). This should not be confused with duration of customer 'contact': for example, university lectures are high in such 'contact' but comparatively low in 'interaction'.

 

Posted Date: 3/18/2013 1:25:47 AM | Location : United States

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