Influences on consumer behavior, Strategic Management

Using online research and the resources on the Student Portal:

1. Identify aspects of culture which may have an impact on the international marketing of your selected marketing mix in this country

2. What are the needs of consumers in the target markets for these products and why have these needs emerged?

3. What individual, cultural, social and lifestyle consumer behaviour influences in the chosen target market are likely to have an impact on overall demand for the selected products?

4. Outline how influences on consumer behavior (refer Consumer Behavior model) and cultural considerations will be used to develop effective Product and Promotional marketing strategies?

5. What legal and ethical considerations need to be considered in marketing either the food products or the beauty/baby products to the chosen target market?

Posted Date: 3/6/2013 4:41:00 AM | Location : United States







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