Illustrate about the quantitative and qualitative research, Marketing Research

Assignment Help:

Illustrate about the Quantitative and Qualitative Research

Quantitative research is based on the measurement of amount or quantity. It's applicable to phenomena which can be expressed in terms of quantity. It's research methodology which seeks to quantity the data and typically applies some form of statistical analysis. Quantitative research is structured in nature and recommends a final course of action. Qualitative research, conversely, is concerned with qualitative phenomenon. Qualitative research is significant in the behavioural sciences where aim is to discover the underlying motives of human behavior. Though such research we can analyze the various factors that motivate people to behave in a specific manner or which make people dislike or like a particular thing.

 

 


Related Discussions:- Illustrate about the quantitative and qualitative research

Advance intermediate licence, Advance Intermediate Licence : An advance ...

Advance Intermediate Licence : An advance intermediate licence is granted to a manufacturer exporter for the import of inputs required in the manufacture of goods to be supplied

Examples of measurable standards, Porter -O Grady (2001,p.9) makes the stat...

Porter -O Grady (2001,p.9) makes the statement that "too many health professionals have an irrational conviction that there is something so mystical about health care that it defie

Survey report, How do customers feel about service charges? and can you exp...

How do customers feel about service charges? and can you explain it by demographic characteristics?

Export of spares, Export of Spares: Warranty spares, whether indigenous or...

Export of Spares: Warranty spares, whether indigenous or imported, of plant, equipment, machinery, automobiles or any other goods may be exported upto 7.5% of the FOB value of the

Describe an e-marketing strategy, Question: You are a newly installed m...

Question: You are a newly installed marketing manager in a company selling products in the business-to-business sector in Mauritius. Currently, the company only has a limited

Email Marketing Question, Is it considered acceptable or bad form to use on...

Is it considered acceptable or bad form to use one e-newsletter address list to send a new newsletter from the same company but since it is a new e-newsletter, the recipients had n

Manufacturers of plastic household items, Trans-European Plastics (TEP) is ...

Trans-European Plastics (TEP) is one of Europe's largest manufacturers of plastic household items. Its French factory makes a range of over 500 products that are sold to wholesaler

Factors that influence the effectiveness of operant learning, Q. Factors th...

Q. Factors that influence the effectiveness of operant learning ? Numerous factors influence the effectiveness of operant learning. Generally the closer in time the consequen

Exploratory research, Here the hypothetical solution or actions are explore...

Here the hypothetical solution or actions are explored and evaluated by the decision marker. These studies do not require extensive efforts as information from previous studies can

Marketing principles, give examples of different product strategies used by...

give examples of different product strategies used by different similar companies to sustain competitive advantages and justify wether thestrategies have been successful

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd