Idea screening - new product development, Marketing Management

Idea Screening

In the new-product development process, the second step is idea screening which involves screening new manufacture ideas to spot good ideas and discard poor ones as soon as possible. Because product-development costs increase dramatically in afterward stages, companies have to proceed just with product ideas that will turn into gainful products. One way to keep information organized is to keep executives write up fresh-product ideas on a standard form that may be reviewed by a new-product committee. A well-designed system for evaluating and rating new-product ideas avoids problems at latter stages.

Posted Date: 11/8/2012 1:18:34 AM | Location : United States

Related Discussions:- Idea screening - new product development, Assignment Help, Ask Question on Idea screening - new product development, Get Answer, Expert's Help, Idea screening - new product development Discussions

Write discussion on Idea screening - new product development
Your posts are moderated
Related Questions
Q. Production of advertisement? Design as well as production of advertisement involves a number of activities among them are writing copies Developing illustrations developing

State about the network marketing organisations Readers are encouraged to see the elements of mix as a set of complementary ingredients, each drawing on potential of the others

Should video game companies continue to alter their products to include other functions, such as email?

my sir is ask for project in clss 11th for final exam assingement project

Illustrate about the Demand Based Pricing At times, prices are determined by the demand for product. Under this method, without paying much attention to cost and competitor's p

Q.        Give main decision areas in packaging? O R P ackaging & labeling is an important part of product management? How? O R Show th e main decision

How is the marketing system affected by company strategy? Marketing System influences company strategy: Marketing has its own sub system that interacts along with each ot

Question 1: (a) Define the following terms: (i) e-commerce (ii) e- business and (iii) e-marketing (b) Discuss the benefits that: i. buyers get from the use of e-c

what is the square root of 9?

Explain about the Use Associated Segmentation. Use Associated Segmentation: An extremely effective and popular form of segmentation categories consumers in conditions of