Generic operational strategies - operation strategy, Operation Management

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Generic Operational Strategies - Operation Strategy

Porter (1985) presented five basic generic strategies for business: 

1. Cost efficiency - low cost leadership strategy 

2. Differentiation strategy - be different from the competition in at least one key aspect of the buyers purchasing criteria

3. Focus on a particular market segment strategy - be the best in the market in which you specialise

4. A quality strategy - be a quality leader and have an innovation strategy - be the leader on product characteristics - usually through technological innovation.


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