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Question 1:
(a) Critically assess the usefulness of databases for a firm using multi-level direct marketing channels.
(b) Describe how a database enables a firm to identify its most profitable customers.
Question 2:
(a) What is the basic difference between consumer direct marketing and business to business direct marketing?
(b) Show the importance of the customer information center for a business to business direct marketing firm.
(c) Describe why a consumer direct marketing firm should evaluate the cultural factors before entering an international market.
Question 3:
(a) "Cultivating customers is more profitable than acquisition." Do you agree with this statement and why?
(b) Briefly explain the three types of lead generation programs.
(c) Illustrate how a direct marketer can generate leads through an offer.
factors influecing product mix
Jill is the leading scorer on her basketball team, with an average of 13.2 points per game. Which best describes Jill"s scoring average:rate ir ratio?
1. Sam is a shift leader in the area of a plant that produces extruded plastic parts. Sam's supervisor has asked Sam to reduce the average changeover time on his shift from 10 minu
Question : It is generally acknowledged that there are 5 classical ways of segmenting consumer markets. In other words, the consumer population can be divided on the basis of
define marketing and marketing management
Assume Clinique expects to sell 3 million ounces of BB cream within the first year after introduction but expects that half of those sales will come from buyers who would otherwise
Defffinition of concepts of marketing
Model of the buyer behaviour: The straight point for understanding buyer behaviour is also vital in the marketing is a simultaneous response model shown in the figure below. Ma
Explain the stages in the Product Life Cycle with examples.
The government has undertaken a highway bridge project that was originally projected to cost $2 million and provide benefits of $2.5 million. Unfortunately, the costs have been mu
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