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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
scientists use what to find answers to problems
QUESTION a) Mintzberg argues that the word "strategy" has been used implicitly in different ways and provides five definitions. Elaborate on these definitions of strategy b)
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General Components Ltd produces a component ‘X', the selling price of which is Rs 50. The unit cost structure based on the present level of production/sales of 100 000 units
DOCUMENTATION AND INFORMATION CENTRES AND DATABASES: Traditionally, libraries have been collecting various kinds of publications and holding them in readiness for use by scho
QUESTION Leadership is essential for the success of any organization (i) Briefly explain the need for leadership for a manager to be successful (ii) Briefly describe the
Question 1: (i) Why is it necessary for the rooms division staff to communicate effectively within the department, with other departments of the hotel and with the public? Sup
Cost: DDS should be cost-effective. In devising a cost-effective service, all types of costs, viz, direct as well as indirect costs should be taken into consideration. Direct
Question 1 : Language is much more than grammar and serves various purposes in society. Justify this statement. Question 2: One of the definitions of language is a 'sy
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