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The design of a specific marketing research methodology depends on the objective of the research being undertaken. Bearing this in mind and using examples to illustrate your points, describe the nature and discuss the specific role of the following categories of marketing research within the overall marketing research process:
a) Exploratory research b) Descriptive research c) Causal (experimental) research
Regression line drawn as Y=C+1075x,when x was 2, and y was 239, given that y intercept was 11. calculate the residual
Q. Explain the typese of customers? One group can include the price-sensitive ones called the transactional ones. In India this segment exists in mainly product categories ra
Brand analysis of Reebok In the research paper, the problems faced by Reebok which are associated to 4 different marketing mixes are analyzed and the reasons behind these prob
I have an assignment needed of 3500 words for mrm a masters student.can you help me with it
Uses or Importance to Business and Industry: 1 Decision making tool: marketing research is useful for taking marketing management decision. It provides necessary information
Competing demands for resources- Even though the above student would like to buy a pickup truck on her sixteenth birthday she would rather have a computer moreover has money for on
WHY EXPORT? A FIRM'S PERSPECTIVE : There are a number of factors which may motivate a firm to export. Let us discuss them in detail. i) Relative profitability: The price re
Commercial Dimension : From the point of view of an exporter, a transaction is complete as soon as the importer either pays for the bill of exchange on its presentation or he unde
Examine a range of general or marketing strategy options (a) Discuss a variety of general and marketing strategic options which are available to your organisation and evaluate t
Risk as an Exporter : you may draw your export bills either in rupees or in foreign currencies. If you have drawn your export bills in Indian currency i.e., rupees, you will not
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