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Explain about the product assortment in briefly.
“A product mix (also termed as product assortment) is the set of all products and items which a particular sellers offers for sale.” This is the set of all product lines and items which a particular company gives to all buyers. The widths of a product mix consider to now many various product lines a company carries. For illustration: Proctor and Gamble’s (P and G) product mix within India comprises four lines as like Detergents, Personal Hygienes Products, Bar Soaps and disposable Diapers.
Brand equity: to understand the dynamics of brand, Aaker provides a framework called equity. Brand equity refers to a "set of assets and liabilities of a brand, its name and symbo
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what are famous examples of down-market stretching done by large companies?
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Various approaches by FMCG companies ..
What are the needs for retention? Need for Retention: There are several interesting facts upon the basis of past researches about getting a customer and retaining him.
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