Explain about the product assortment in briefly, Marketing Management

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Explain about the product assortment in briefly.

“A product mix (also termed as product assortment) is the set of all products and items which a particular sellers offers for sale.” This is the set of all product lines and items which a particular company gives to all buyers. The widths of a product mix consider to now many various product lines a company carries. For illustration: Proctor and Gamble’s (P and G) product mix within India comprises four lines as like Detergents, Personal Hygienes Products, Bar Soaps and disposable Diapers.


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