Explain about the marketing information system, Marketing Management

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Explain about the Marketing Information System.

As demonstrated in the given figure:

1371_Marketing Information system.png

Figure: Marketing Information System

Marketing information System means the application of the system approach to the chore of collecting, analysing, interpreting and organizing, marketing information. As demonstrated in above figure marketing information has 4 sub system that is, internal records, marketing research, and analysis of information and marketing intelligence.


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