Emergence of e - marketing, Marketing Management

E - Marketing:

Emergence of E - Marketing: as the growth of Google. Com shows, some marketing principlas never changes. Markets always welcome an innovative new product, even in a crowded field of the competitions, as long as it provides customer value. Also, Google. Com shows success shows that customers trust good brands and that well crfted marketing mix strategies can be effective in helping newcomers enter crowded markets. Neverthlessness, organizations are scrambling to determine how they can use information technology profitably and to understand what technology means for their business strategies. Marketers' wants to know which of their time testes concepts will be enhanced by the internet, databases, wireless mobile devices, and other technologies. The rapid growth of the internetand subsequent brusting of the dot -com bubble has marketers wondering, "What next"? Internet technologies have changed traditional marketing in a number of critical ways.

1.       Power shift form sellers to buyers: both individual and business buyers are more demanding that even because they are just one click away from a plethora of global competitions, all varying for their business. In this environment, buyer attention is the scare commodity and customer relationship capital a values assets.

2.       Death of distance: geographic location is no longer a factor when collaborating with the business partners, supply chain firms, or customers, or just chatting with friends. The internet made place less important and allows many buyers and sellers to buyers' traditional intermediaries.

3.       Time compression: time is not a factor with the internet communication between firms and their stake holders. Online stores can be open 24/7; people can communicate as their scheduals permit; times zones disappear for managers collaborating with partners on the other countries.

4.       Knowledge management is key: in the digital world, customer information is easy and inexpensive to gather, store and analyze. Managers can track marketing results as they are implemented, reciving play -by -play reports. However, turning huge databases into meaningful knowledge to guide strategic decisions is a major challange.

5.       Interdisciplinary focus: marketers must understand technology to harness its power. They do not have to personally develop the technogies, but they need to know enough to select appropriate suppliers and direct technology professions.

6.       Interdisciplincy capital results: imagination, creativity, and are more important resources than the financial capital. 

Posted Date: 9/19/2012 8:17:13 AM | Location : United States







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