Direct and interactive marketing, Marketing Management

Direct and Interactive Marketing

1. Synthesize and apply all program concepts learned to date.

2. Continue to refine interpersonal/team skills, presentation skills and critical thinking.

Instructions:

Written Marketing Plan Provide a complete yet succinct Multichannel Direct Marketing Plan, including a discussion of the situation analysis (with a brief swot and opportunity analysis). The plan should include campaign objectives, creative, offer(s), lists, schedule/timing, creative mock-ups/scripts, response metrics, budget ("ballpark numbers"), and finally to explain how the communications will be integrated for maximum impact. Summarize your campaign plan in a professional report. Reports are due week of Nov 26 at the beginning of class. The integrated campaign must employ at least three DR response media with a direct mail (addressed) and a web landing page as two mandatory elements. See attached for details of the rubric for the written report. It is a guide for your topic headings and sub headings. You should be ready to present your draft to your professor for some preliminary guidance and feedback week of Nov 5. Project Presentation Each team is allotted 15 minutes to present their campaign to the class for evaluation (not including Q&A - maximum of 5 minutes). Presentations are on the last day of class.15% Please hand in a copy of your ppt slides before you present.

a. Every student in the team must present an equal amount of content.

b. The team should also plan on answering about 5 minutes of questions from the audience following the presentation.

c. The use of supporting visual devices is mandatory. Any of the following are suitable: flipcharts, photos, illustrations, schematics, handouts, spreadsheets, PowerPoint slides (preferred). For slides or handouts, provide copies to your instructor.

d. Presentations begin immediately at the start of class in predetermined (random) order on the last class day. Teams that are not ready to present when asked will not receive a grade. Presentation and report grades reflect achievement in the following five areas:

1. Quality of planning (relevance, completeness, accuracy, creativity)

2. Rapport (ability to relate to the audience and gain their interest)

3. Credibility (ability to "sell" ideas and defend business decisions).

4. Ability to make full use of the presentation time without going over the limit.

5. Persuasiveness of presentation - use techniques learned in semester one

6. Attendance. Individuals that do not attend all presentation sessions earn a "zero" grade on the presentation portion of their project.

Guidelines

This assignment is to be completed on a team basis. At the end of the project students complete a confidential peer evaluation. This ensures that students have the opportunity to comment on the performance of their peers. This input is then used to assess individual grades which are adjusted up or down accordingly. Students are advised to speak with their instructor if there are teamwork concerns.

Posted Date: 2/15/2013 6:03:20 AM | Location : United States







Related Discussions:- Direct and interactive marketing, Assignment Help, Ask Question on Direct and interactive marketing, Get Answer, Expert's Help, Direct and interactive marketing Discussions

Write discussion on Direct and interactive marketing
Your posts are moderated
Related Questions
What necessitated the replacement of traditional advertising with positioning

Question: (a) What is market segmentation? (b) "It is often said that each consumer is unique, with unique needs." How useful is then, market segmentation as a marketing t

Art of Selling In the Art of Selling, we will describe how to make your job of selling very interesting, develop your skills and enhance your sales. Satisfaction comes while do

how can we calculate pricing

What is the way to approach the customer in personal selling process? Approaching the Customer: In this step sales person must know how to meet the outlook and what is t


What are the Marketing Objectives - pricing decisions A firm may have different marketing objectives like maximisation of profit, maximisation of sales, survival in the mar

Name FIVE factors that can influence an individual when deciding whether or not to purchase a product. The degree to which the product satisfies a need or a want. The social

Question: (a) Members of the marketing channel perform eight key functions. Describe these functions. (b) Differentiate between horizontal conflicts and vertical conflict