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Customisation - Customers Needs For a Product
The ability of the operations system to tailor its outputs to meet special requirements of customers. Vision Express has taken a sizeable share of the UK market for spectacles through operations which excel in fast customisation: customers can have spectacles made with their choice of frames and lenses, which may be plain or multi-focal and/or photochromatic, to their personal prescription within an hour or so.
The market for branded athletic footwear is projected to grow a 7-9% annually worldwide during the Year 11-Year 20 period. b 9-11% annually in Latin America and the Asia-Paci
• Recommend strategic alternatives for the company you researched. Explain the rationale behind the recommendations you offered. • Analyze the different types of strategies disc
implantation of operation strategy
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Assignment 5: International Marketing Plan Imagine that you are a senior manager for one of the following companies: • Apple • Burger King • Nike • General Mills
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