Consumer behaviour when making a purchase, Business Management

Describe briefly the main stages included in the (rational) process of consumer behaviour when making a purchase. 

Problem/Need recognition

The purchasing process is a problem solving process of how to satisfy a requirement or want. Crucially consumers do not so much buy goods or services as satisfy a demand or need by the purchase. The first stage is that the consumer identifies that requirement or problem. 

Information searching

The second stage involves the consumer performing a search of several options to satisfy the identified need. This might be done informally through remembering past experience, talking to others or more formally by consulting directories, 'window shopping' alternatives or internet search engines. 

Evaluation of alternatives

This stage involves the consumer in comparing several brands and products in order that a choice might be made between the viable alternatives. 

Purchasing decision

Next the customer actually makes a purchase choice. The choice is only normally altered if (for instance) there is a temporary 'stock-out' or further information emerges about the alternatives which were rejected initially. 

Posted Date: 5/27/2013 2:40:57 AM | Location : United States







Related Discussions:- Consumer behaviour when making a purchase, Assignment Help, Ask Question on Consumer behaviour when making a purchase, Get Answer, Expert's Help, Consumer behaviour when making a purchase Discussions

Write discussion on Consumer behaviour when making a purchase
Your posts are moderated
Related Questions
Kaizen is the Japanese term for continuous improvement. The kaizen concept was pioneered by in Japan by Toyota as a daily challenge to all its employees to improve their process

QUESTION a) The baseline for making effective presentations is the ability to differentiate between informative and persuasive presentations. Explain the difference between

QUESTION 1 Part A Government has recently set up a parasternal body responsible for the management of land in Mauritius. The management is unsure as to the need for an aud

whom do you thikk rajender will eat with ?why

explain portfolio analysis in marketing with practical life examples

whats the economic justification for rapid growth of preminum package serivices

#what are the drawbacks in classical and neo classical theories of management

The ability to recognize the need for a business plan is now widely regarded as a sign of both business maturity and the likelihood of survival. (a) Discuss the benefits that ca

Question : Contemporary corporate governance requires ethical leadership. (a) Show the qualities and attributes of an ethical leader. (b) It is now advocated that corpora

What are the types of Entrepreneur on the basis of Personality Traits? Classifications onto the basis of Personality Traits as well as their style of running the business are a