Consumer behaviour when making a purchase, Business Management

Describe briefly the main stages included in the (rational) process of consumer behaviour when making a purchase. 

Problem/Need recognition

The purchasing process is a problem solving process of how to satisfy a requirement or want. Crucially consumers do not so much buy goods or services as satisfy a demand or need by the purchase. The first stage is that the consumer identifies that requirement or problem. 

Information searching

The second stage involves the consumer performing a search of several options to satisfy the identified need. This might be done informally through remembering past experience, talking to others or more formally by consulting directories, 'window shopping' alternatives or internet search engines. 

Evaluation of alternatives

This stage involves the consumer in comparing several brands and products in order that a choice might be made between the viable alternatives. 

Purchasing decision

Next the customer actually makes a purchase choice. The choice is only normally altered if (for instance) there is a temporary 'stock-out' or further information emerges about the alternatives which were rejected initially. 

Posted Date: 5/27/2013 2:40:57 AM | Location : United States

Related Discussions:- Consumer behaviour when making a purchase, Assignment Help, Ask Question on Consumer behaviour when making a purchase, Get Answer, Expert's Help, Consumer behaviour when making a purchase Discussions

Write discussion on Consumer behaviour when making a purchase
Your posts are moderated
Related Questions
contrast the advantages and disadvantages on just-in-learning

Presentation Skills: Once an appointment is set to meet up with a customer, a presentation should be made. A lot of work has previously gone into making the appointment.  O

Question 1: Quality Function Deployment has been widely regarded as a breakthrough in the quality function. Discuss. What are the different phases of Quality Function Deployme

Hi i have some questions that needs to be answered from a case study

QUESTION 1 (a) Define the term management and explain its functions? (b) Explain the problem solving and Decision-Making Process? QUESTION 2 (a) Explain the term "m

Part 2 There are two short cases at the end of the Daft. The first is Lisa Benavides, Forest International and the second is Acme and Omega. Choose one of the cases and 1) Using

What are the types of different barriers to successful communication? Various barriers to successful communication are as illustrated here: a. More levels within the organis

Estimate the Contribution of an E-Strategy to the Achievement of an Organisation''s Objectives

QUESTION Globalization and deregulation in financial markets, combined with increased sophistication in financial technology, have introduced more complexities into the activit

David is an experienced fireman with the NSW Fire Brigades.  On 1 December 2009, he  was ordered by his supervisor to drive a fire engine vehicle at a very high speed along a  coun