Consumer behaviour when making a purchase, Business Management

Assignment Help:

Describe briefly the main stages included in the (rational) process of consumer behaviour when making a purchase. 

Problem/Need recognition

The purchasing process is a problem solving process of how to satisfy a requirement or want. Crucially consumers do not so much buy goods or services as satisfy a demand or need by the purchase. The first stage is that the consumer identifies that requirement or problem. 

Information searching

The second stage involves the consumer performing a search of several options to satisfy the identified need. This might be done informally through remembering past experience, talking to others or more formally by consulting directories, 'window shopping' alternatives or internet search engines. 

Evaluation of alternatives

This stage involves the consumer in comparing several brands and products in order that a choice might be made between the viable alternatives. 

Purchasing decision

Next the customer actually makes a purchase choice. The choice is only normally altered if (for instance) there is a temporary 'stock-out' or further information emerges about the alternatives which were rejected initially. 


Related Discussions:- Consumer behaviour when making a purchase

introduction to business, The Four Seasons Corporation The Four Seasons ...

The Four Seasons Corporation The Four Seasons Corporation is a new firm to the market that is established recently. Since the garment industry is growing in a pace rate worldwide

Analyze the major determinants of cost efficiency, Question 1 Price or ...

Question 1 Price or market competitiveness of a product or business depends on its cost competitiveness. Cost competitiveness implies two things-cost efficiency and cost effect

Essence of arbitration as a substitute to litigations, Your Ministry has re...

Your Ministry has retained the services of High Tech Company Limited for laboratory installation in a newly constructed hospital. One of the conditions of the contract is that mat

What do you understand by internal controls, QUESTION 3 One of the respo...

QUESTION 3 One of the responsibilities of management is to ensure the organisation has an effective system of internal control. Required (a) What do you understand by inte

Global businesses, Do you think global businesses would be willing to subsc...

Do you think global businesses would be willing to subscribe to a global code of conduct? why or why not?

Social change and development, Question 1 List and discuss the four ass...

Question 1 List and discuss the four assumptions made by modernization theory about the process of social change in the Third World. Give your own examples to illustrate your d

Discuss the limitations to rational decision making, Question 1: (i) A...

Question 1: (i) An organisation evolves in a specific and general environment. Discuss, using examples, the components of each environment. (ii) ‘Ethical workplace behavi

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd