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What is Possession Utility in marketing? Possession Utility: This utility permits a buyer to use the product as he desires. This is the value that a buyer acquires from
Name FIVE factors that can influence an individual when deciding whether or not to purchase a product. The degree to which the product satisfies a need or a want. The social
What are processes for selecting target Markets? Market Targeting: Once the form has known its market segment opportunities, this has to evaluate different segments and a
The sum of the digits of a certain two digit number is 7. Reversing it''s digits increases the number by 9. What is the number ? I Know the number is 34, but I have to show my work
Market Defense is the strategic actions that try to minimize or deter threatening activities by existing or potential competitors. Strategic moves can deter all or a few of the p
Social factors: in addition to cultural factors, a consumer's behaviour is influenced by such social factors as reference groups, family, and social roles and statues. Referen
Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some
whatis test marketing?Explain the various approaches that are followed by FMCG companies in test marketing
Question 1: (a) What is "consumer behavior"? (b) List 7 characteristics of consumer behavior. Question 2: (a) Define "market segmentation". (b) List 4 bases for m
Deciding on the advertising budgets: How does a company know if it will be spending the right amount? If it spends too little, the effect will be negligible. If it spends too
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