Reference no: EM131150722
No online Copy, no online resource, every question 100-150 words.
1. Pricing freedom varies with the type of market. Identify the four (4) types of approaches that marketers generally recognize and characterize the pricing challenges facing each. Try to give "real world" examples of each.
2. Companies will often adjust their basic prices to allow for differences in customers, products, and locations. List and briefly describe the different forms of segmented pricing. Provide an example (other than those provided in the text) of each of these forms. Which forms might be used in pricing products on the Internet? Explain your answer.
3. List and briefly discuss the marketing channel functions that are involved in completing and fulfilling transactions. Give "real world" examples of each.
4. Giant superstores called category killers are very popular. How is a category killer different from other types of retailers? How will online retailing affect category killers? Give an example of a category killer that you feel has been affected by online marketing and explain how you think it has been affected.
5. Consider how shopping centers have evolved and u se the "wheel of retailing" (look it up online) to assess the emergence and evolution of outlet malls. What do you predict will be the future of outlet malls? Explain why you expect this.
6. Here you may discuss with your classmates whatever you found most interesting in this week's chapter(s). This forum is optional however good quality posts to this area will enhance your overall participation grade.
7. "How does this course relate to the real business world?" There are literally hundreds of stories written each week about the marketing environment. Here you can post a summary of and discuss relevant articles about marketing that you have read. Please explain why you think it is relevant to the course and include a link so that other students can read the whole article if they wish. Please do not post entire articles to the discussion board.
8. "How does this course relate to your everyday life?" Marketing is part of all of our lives and touches each of us in some way almost every day. Throughout this course you will all shop and buy things using the principles discussed in the book. Here you can post stories about your personal marketing experiences relevant to the course. Along with your discussion comments please explain how your experience is related to the material we have covered.
|
How would determine what countries are viable for product
: With each passing day we are becoming more and more a global market place. In many cases, a product is produced for a specific target market; but in order to expand and be successful, an enterprise should consider other markets in which the produc..
|
|
Write an annotated bibliography assignment
: Write an Annotated Bibliography Assignment on the topic below.- "Investigate the history of slavery and discuss the ways in which this history impacts contemporary society"
|
|
Identify the important attributes for your chosen product
: Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.
|
|
Compare disclosure notes provided in nestle and swatch group
: From the case study, compare the disclosure notes provided in Nestle, Swatch Group, and Royal Bank of Scotland with the disclosure notes of News Corp and CBS Corporation.
|
|
Which forms might be used in pricing products on internet
: Giant superstores called category killers are very popular. How is a category killer different from other types of retailers? How will online retailing affect category killers? Give an example of a category killer that you feel has been affected ..
|
|
Identify the name and description of the selected company
: Identify the name and description of the selected company, Describe the problem at that company, Identify one research variable from that problem
|
|
Identify the name and description of the selected company
: Identify the name and description of the selected company, Describe the problem at that company, Identify one research variable from that problem
|
|
How would you describe this persons leadership traits
: How would you describe this person's leadership traits?- How would you describe this person's leadership style?
|
|
What are stability strategies in business
: What is a functional strategy? What are stability strategies in business? What are the pros and cons of these strategies? What are competitive and cooperative strategies
|