Reference no: EM131150724
Positioning Presentation
Using the same company you chose for your Week 2 assignment (VERIZON WIRELESS) choose a product or service the company offers on which to focus.
Identify the important attributes for your chosen product and select two key variables for your perceptual map.
Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.
Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market.
Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:
Develop a Summary slide.
Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral).
Identify a Perceptual map.
Explain the Map placement.
Identify your references.
Format your assignment consistent with APA guidelines.
|
How would you describe marchionne personality
: How would you describe Marchionne's personality and leadership traits? Refer to the traits discussed in Avery (2011) and Kumar (2009), and consider the common traits listed discussed in these book chapters such as drive, intelligence, integrity, ..
|
|
Examine the main problems that an entity may encounter
: Examine the main problems that an entity may encounter, and determine the highest and best use for fair value measurements under IFRS 13.
|
|
How would determine what countries are viable for product
: With each passing day we are becoming more and more a global market place. In many cases, a product is produced for a specific target market; but in order to expand and be successful, an enterprise should consider other markets in which the produc..
|
|
Write an annotated bibliography assignment
: Write an Annotated Bibliography Assignment on the topic below.- "Investigate the history of slavery and discuss the ways in which this history impacts contemporary society"
|
|
Identify the important attributes for your chosen product
: Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.
|
|
Compare disclosure notes provided in nestle and swatch group
: From the case study, compare the disclosure notes provided in Nestle, Swatch Group, and Royal Bank of Scotland with the disclosure notes of News Corp and CBS Corporation.
|
|
Which forms might be used in pricing products on internet
: Giant superstores called category killers are very popular. How is a category killer different from other types of retailers? How will online retailing affect category killers? Give an example of a category killer that you feel has been affected ..
|
|
Identify the name and description of the selected company
: Identify the name and description of the selected company, Describe the problem at that company, Identify one research variable from that problem
|
|
Identify the name and description of the selected company
: Identify the name and description of the selected company, Describe the problem at that company, Identify one research variable from that problem
|